Waratah
- Brand Development
- Content Marketing
- Data Analysis
- Media
- Public Relations
- Social Media
- Video
- Web & Interactive
The Partnership
Waratah, a leading manufacturer of forestry equipment, has partnered with our team for more than a decade to create a brand that stands out in the crowded marketplace. Our partnership is rooted in a shared goal to put the audience first and highlight Waratah’s key value differentiators – quality, durability and reliability. From strategic planning and media buying to creative concepting, social media management and on-the-ground customer photo shoots, we've created campaigns that reinforce Waratah’s position as an innovative and trusted leader in the industry.
Ads that arE a cut abovE
We’ve created countless ad campaigns to reinforce why Waratah is the go-to brand for loggers. Our team consistently delivers clever campaigns with a bold brand voice and looks to push boundaries while always communicating why Waratah is the top choice.
Bold campaign, big milestone
To celebrate Waratah’s 50th anniversary, we wanted to create a campaign that didn’t just celebrate Waratah, but the loggers and customers who use their products. To tell the story, we traveled across the globe to capture Waratah equipment in action and connect with loyal customers and employees. From concepting and scripting to storyboarding and editing, we shared the story of how Waratah is truly Built To Work® – “for the bold.” Additionally, we created print, digital and social media assets for the Waratah team to utilize at tradeshows, dealerships, worldwide distribution centers, anniversary parties and customer events throughout the year.
Storytelling with an Edge
Consistently infusing Waratah’s brand with personality and attitude has led to memorable branding and maximized recognition in the market.
For lEgEndary loggErs
Every aspect of this brand has been crafted with loggers in mind. Our team has created a wide variety of assets to solidify the brand and build a community around it.
LEaving compEtitors in thE digital sawdust
Our team supports the Waratah brand across digital mediums, creating impactful social assets that infuse the brand voice and style to leave a lasting impression.
Down to every detail
The best brands know that every detail matters. When it comes to selling this powerful equipment, you need brochures that work as hard as the machines – effectively displaying the specs and topnotch engineering features that position Waratah at the head of the pack.
REvvEd up for rEmarkablE storytElling
One of our favorite aspects of our partnership with Waratah has been bringing the brand’s story to life through the voices of its customers. Our team has traveled the world meeting Waratah customers, dealers and employees, uncovering their stories and capturing their equipment in action. From art directing shoots and boots-on-the-ground interviews to crafting compelling articles for Waratah’s website and public relations efforts, we ensure each piece resonates with the audience.
