Quad Cities MetroLINK
The Partnership
MetroLINK trusts us as more than a creative partner – we’re an extension of their marketing team. Together, we’ve managed key touchpoints to develop impactful brand campaigns that not only highlight the economic importance of public transit but also tells the stories of the riders who depend on it.
NExt stop: authEntic storytElling
Metro serves the Illinois Quad Cities with 3.2 million rides each year, connecting people to jobs, education, and more. To showcase the everyday impact of public transit, MindFire concepted and executed the “Every Seat Has a Story” marketing campaign. These powerful stories appeared across social media, print and outdoor billboards, shifting perspectives and elevating the role of public transit in the IL Quad Cities.
“MindFire understands our mission and transforms it into campaigns that truly resonate. They’re not just a partner — they’re an extension of our team.”
FuEling connEctions, driving impact
Equipped with data that Metro riders relied on the transit to take them to work, we strategically crafted a campaign to highlight how the organization is a huge driver for the local economy. The result? The powerful “Driving Force of the Workforce” campaign. Messaging spoke towards the tangible economic impact that comes from connecting people to opportunities. By integrating this concept across social platforms, we delivered clear, compelling content that sparked meaningful engagement and strengthened the brand’s impact.
Engaging thE community
MetroLINK’s commitment to the Illinois Quad Cities extends beyond transit – it’s about uplifting and connecting to the community. We have helped shape nearly every aspect of their brand, and are proud to support such a critical organization in the community.
AchiEving brand ExcEllEncE
We’ve created countless environmental brand assets for MetroLINK, including a custom interactive booth at Junior Achievement BizTown where kids gain a hands-on educational experience.
Seasonal success
Oh what fun it is to ride MetroLINK around the holidays! Our team has had the joy of spreading a little cheer with custom wraps at the holidays.
RidE smartEr
Social media strategy and timely updates allow MetroLINK to keep their riders informed on the very latest – all while upholding their brand and building trust.
Through authentic storytelling, we bring MetroLINK’s mission to life, connecting with the community in meaningful ways.
