Mississippi River Distilling Co.
The Partnership
Since 2010, Mississippi River Distilling Company (MRDC) has turned to MindFire to help define, create and grow their brand and business. From crafting their brand narrative and style to designing award-winning bottle labels and packaging, every step of the journey has been a true collaboration. Over the years, every detail of their brand has been thoughtfully curated — like the perfect cocktail.
Packaging dEsign
When MRDC challenged us to revamp their labels, they asked us to create a memorable design that would reflect their brand story but also stand out in the marketplace. To craft the new design, our team took everything into consideration, from the unique, era-specific bottle shape to the length of the bottle neck. The result is a design that not only visually stands out on store shelves, but also meets market needs.
“MindFire has nurtured and developed our authentic grain-to-glass story in the style and design of everything we do.”
Raising spirits and EngagEmEnt
As MRDC grew, so did their digital needs. With two bars and an event center, they needed a streamlined website to make it easier for visitors to quickly distinguish their offerings. We reorganized their content and evolved their brand identity with updated photography for a more refined look. To boost lead generation, we restructured the navigation to capture reservations and drive engagement.
With a brand-first approach, your website can provide a seamless user experience that turns visitors into loyal advocates.
