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ALM Positioners

The Partnership

ALM Positioners came to us with a bold vision to lead innovation in their industry and a desire to better connect with their audience. We began our work with in-depth audience research, eliminating guesswork and paving the way for clear, impactful brand messaging and a modernized visual identity.

An ironclad brand foundation

By refreshing ALM’s brand narrative and identity system, we were able to create a strong brand foundation to support all marketing collateral moving forward. This carefully crafted identity system was forged with their audience in mind, pulling in industry textures and unique visuals to differentiate and tell the brand story effectively.

ALM Positioners style guide spreadALM Positioners sell sheet
ALM Positioners sell sheetALM Positioners folder spread

PositionEd for succEss

By adopting a multimedia-channel strategy, we enabled ALM to build a cohesive sales funnel that connects brand-level insights directly to sales initiatives. As we refined their strategy, we developed campaigns that spotlighted messaging grounded in their core purpose of better, faster, safer – and smarter – manufacturing.

ALM Positioners tradeshow booth displayALM Positioners business cards

“What sets MindFire apart is its analytics. Every marketing action is designed with measurable results in mind, giving us insights into where to optimize. ALM is committed to return on investment for our customers, and we like that our agency has the same mindset.”

Kevin Toft, Chief Revenue Officer

HEavy duty stratEgy

From trade show displays that emphasized ALM’s core strengths, to in-person details like sales sheets and business cards, every element of the brand has been thoughtfully curated to make a high impact and leave a lasting impression.

ALM Positioners collateral marketing and branding pieces, such as tradeshow displays, brochure, flyer and banners.

Consistency strengthens a brand, ensuring your marketing is working smarter and harder by doing some real heavy lifting for your bottom line.

Hands holding ALM magazine spread