When Whitetail Concrete Finishing Solutions saw the potential of reaching homeowners on social, it committed to a strategy built on consistency. Through a mix of paid and organic content on Facebook and Instagram, we’ve helped them stay top of mind—turning social into a primary lead generation tool for their business.
When Visit Quad Cities needed help with its annual Destination QC! event, we supported the show by developing messaging and working with the media. The result was a high-energy event celebrating the Visit Quad Cities team and its accomplishments towards building a must-experience riverfront destination.
We partnered with our local airport to develop the Time Flies campaign, utilizing the familiar idiom to establish a distinctive brand identity that resonates with travelers and emphasizes the airport's significance in their journey.
We love partnering with clients who recognize that building a strong brand starts with strategic planning. Collaborating with the talented team at South Slope Communications, we craft data-driven strategies that align every campaign with business objectives. and key metrics, delivering measurable results.
When it comes to creating marketing campaigns that drive results, guess work doesn’t work. That’s why New Pioneer Co-Op partners with our team to manage weekly promotions and uncover insights through quarterly metrics reviews. By identifying seasonal trends, we help them pivot to strategies that drive the best results.
United Way Quad Cities recognizes the power of social media to educate and inspire action. With a proactive content program on LinkedIn, Facebook and Instagram, we utilize storytelling, community engagement and moderation to share their impact, driving awareness and support.
Smart marketing starts with metrics. BITCO uses MindFire’s custom dashboards to track performance and audience engagement, providing clear insights into trends. With quarterly analysis, we refine tactics, aligning strategy with measurable goals for lasting success.
Our MindFire PR team works with Waratah to create timely, interesting content to support and market the brand, traveling internationally to logging operations to capture photos and videos of Waratah harvesting, processing and felling heads in action.
Work smarter, not harder - that’s the reason Eastern Iowa Community College partners with MindFire for regular metrics analysis. Our reports highlight the creative elements that drive engagement, shaping strategies to help EICC connect with their audience and boost enrollment.
We partnered with Empowering Abilities (formerly Handicap Development Center) to create a new name and brand that captures both the emotional connection and the accuracy of their impactful mission. The result? A bold identity that inspires new audiences and strengthens ties with long-time supporters.
To effectively promote a product, it’s important to showcase the story behind the product. For our work with John Deere construction and forestry dealer Martin Equipment, powerful machines are backed by powerful content marketing that highlight employees, customers and industry leaders.
The William Butterworth Foundation reached out to MindFire to create a brand foundation to position the group as a key Quad Cities resource. Through comprehensive community research, we helped shape a brand narrative that differentiates the organization, emphasizing its unique place in the community and its legacy of giving.
YWCA Quad Cities charged us with creating new momentum around the organization as it headed into a significant capital fundraiser. The evolved brand harnesses the energy of the campaign, “Power of the W” – and the commitment to lift up all women.
When building a website, sh*t gets real. That was especially true for Bazooka Farmstar, a large equipment manufacturer that specializes in manure management. We rolled up our sleeves and got to work helping their team reorganize content with a fresh, utilitarian design, complete with content that was sure to raise eyebrows.
As one of Iowa’s oldest law firms, Shuttleworth & Ingersoll wanted to position itself for the next chapter of business. To do this, we took them through the FireBrand process, creating a brand narrative and fresh approach to their identity system to create an updated and cohesive style across their website.
Designing a logo requires a strong understanding of the brand, extensive research of the target audience and a drive to explore a unique way to communicate the brand at a glance. It’s only with that level of understanding and curiosity that it’s possible to create a powerful logo that will stick in the minds of your target audience.
An audience-centric approach helped us nail this ad campaign for our friends at the Illinois-based transit service MetroLINK. By creating fake characters and giving them mugshots with cheeky captions, Metro reached its target audience - college students - without scolding or nagging.
The organization formerly known as Handicapped Development Center (HDC) asked us for help with its brand name. Through research it became clear that a new name was the right move - one that better reflected the group's mission. We landed on Empowering Abilities and built a fresh brand identity to match.
Stecker Graphics was looking for an eye-catching window mural for its downtown Rock Island store. MindFire’s design team sprang into action, concepting and designing a unique graphic that not only stood out – but also helped tell Stecker’s brand story.
A Quad Cities music non-profit asked MindFire to guide its brand evolution. That’s how the River Music Experience became Common Chord, with the tagline, "More Music. More Community".
There are few things that make us happier than when clients ask us to evolve their brand and infuse it with fresh energy. That’s exactly what we did for South Slope Cooperative, a broadband internet, phone and television services provider in East Central Iowa.
How do you convey a highly emotional message for the Area Substance Abuse Council (ASAC)? You create an impactful, compelling story told through cakes. MindFire won a Telly Award for ASAC’s “Sober Cakes” commercial, which we wrote and produced. And the best part? Enrollment in ASAC’s services more than doubled.
Skogman Realty needed to tell their story of expertise in a way that resonated with millennials and first-time home buyers. After researching what differentiates Skogman from competitors, we crafted the Skogman Knows brand campaign that was confident, lighthearted and ready to smash through the cluttered marketplace.
Making an impact at the MINExpo tradeshow critical for Hitachi. Armed with an in-depth understanding of the industry and audience we developed a tradeshow theme that honed in on a key differentiator for the brand, which is: once you own or operate an Hitachi excavator you become Hitachi “To the Core.”
