Waratah partnered with MindFire to commemorate its 50th anniversary of supporting generations of loggers worldwide and to honor those who made it happen. Enter: “For The Bold” campaign.
We traveled across four countries – the U.S., Canada, New Zealand and Finland – to shoot footage of Waratah equipment being manufactured and working on a variety of jobsites. The best part? We got up close and personal with loyal Waratah customers and employees who are the heart of the brand.
From concepting and scripting to storyboarding and editing, we kicked off the campaign with a brand video that celebrated loggers and shared the story of how Waratah is truly built to work – for the bold. Additionally, we created print, digital and social media assets for the Waratah team to utilize at tradeshows, dealerships, worldwide distribution centers, anniversary parties and customer events throughout the year.
