Waratah, a market-leader in forestry processing heads, needed to maintain its leadership position. With more than 45 years of experience, the brand needed to reinforce why Waratah is the go-to brand for loggers. With that in-mind, we created an edgy, confident campaign.

The result? A clever ad campaign with humor that pushes boundaries while still communicating why Waratah is the top choice. The confident ad campaign is quickly building momentum and recognition across the brand’s key audiences.