Great websites start with great brands. As one of Iowa’s oldest law firms, Shuttleworth & Ingersoll wanted to capture their brand story and position themselves for the next chapter of business. To do this, we took them through the FireBrand process, including creating a brand narrative and fresh approach to their identity system to create an updated and cohesive style across their website. We infused a new voice across content, while also reorganizing and optimizing it for the best user experience possible.