Metro services the Illinois Quad Cities with 3.2 million rides each year. To share the impact that connecting people to jobs, education and so much more has on the community, MindFire developed the “Every Seat Has a Story” campaign. By highlighting the unique experiences of those who use the bus, Metro makes its riders the star of this campaign, giving them a platform to tell their stories – in their own words – and explaining how Metro makes their life easier by getting them where they need to be.

These powerful “Every Seat Has a Story” brand ambassadors are the faces of an image campaign appearing on social media, in print and on outdoor billboards.