MindFire Brand Overhaul: The Quad Cities International Airport came to us with an outdated brand that needed a complete overhaul. We started with an internal discovery session and external research to understand what differentiates the QC Airport from their competitors and to identify key audience characteristics.
With these insights in tow, we transformed the brand’s written and visual identity including a brand narrative to lock in the QC Airport’s brand position, promise and voice, an all-new logo and visual attitude synthesized in a brand style guide.
The brand took flight at a launch event we helped organize which included community, state and federal leaders, as well as members of the media. The evolved brand carried through to other items including social media posts, TV and print ads and more. Talk about a smooth landing!
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