With the opening of a new Celebration Center, the Mississippi River Distilling Company (MRDC) needed to streamline its website content to make it easier for visitors to quickly distinguish between its three main lines of business – spirits, bar and events.

We simplified the content organization and brought to life an evolution of the MRDC brand identity with updated photography for a more sophisticated look and feel. To support lead generation goals, the MindFire team also assisted in restructuring the site navigation to capture reservation data and drive engagement.

Keeping the distillery audience at the heart of this refresh, the result was an adaptive, user-friendly website experience – handcrafted for the individual viewer. Now that is an event worth celebrating!