At MindFire, we know branding, and we like to emphasize that brand in all aspect of our clients’ business. We did exactly that for our friends at MidWestOne when they were in need of a brand refresh. We used research to develop a clear target audience, and then we built the refreshed brand upon that data.

From there, we worked to establish consistency in messaging and visuals. The brand’s new modern, clean look was then outlined in a comprehensive style guide.