Designing a logo is one of those things that makes our designers all giddy inside. (That, along with fireworks, bonfires and, of course, sparklers!) In all seriousness, designing a logo requires a strong understanding of the brand, extensive research of the target audience and a drive to explore a unique way to communicate the brand at a glance. It’s only with that level of understanding and curiosity that it’s possible to create a powerful logo that will stick in the minds of your target audience.
