When John Deere’s Go-To-Market team reached out for a new campaign to promote John Deere oil and push to the online store, we were excited to get started. We kicked off the project by digging into available customer research before evaluating competitor messaging to build a strategic approach that would connect with our audience.

Enter MADE FOR IT. – a campaign that not only speaks to how the oil is specially formulated for John Deere equipment, but how it’s made to tackle tough conditions, too.

Working with an approved media plan, we brought the campaign to life for a spring 2024 launch through a variety of print, digital, rich media, social, radio, video and dealer assets. Since the launch, our team has worked with Deere for additional seasonal assets, too, maintaining consistent brand messaging but evolving the campaign as needed.