For a company that’s been around for more than 80 years, visualizing the tradition of service called for some killer creative.

Illinois Casualty Company (ICC) wanted to reach the food and beverage audience, reinforcing the company’s commitment to serving the industry since 1950. Using this side-by-side concept of a milk man vs. pizza and beer delivery man illustrates that times have clearly changed over the decades, but the dedication to those ICC serves has remained strong. Values matter, and this long-standing company couldn’t agree more!