A Quad Cities music non-profit asked MindFire to guide its brand evolution. That’s how the River Music Experience became Common Chord, with the tagline, "More Music. More Community".

After gathering insights in a Discovery process, our team made recommendations around a new name, tagline and visual identity and empowered the staff to build and execute their new brand rollout. The launch included a comprehensive strategic plan with new collateral, public relations and digital media.

Common Chord officially introduced its new identity with a public jam session inviting community members to join an outdoor concert, living out the new brand promise to create more music and more community.