As a marketer, you’re always trying to figure out what makes your target audience tick. Sometimes that’s obvious. Most of the time, it’s not. At MindFire, we believe in the power of research. It takes the guesswork out of your decisions and provides you with the insights needed to fine-tune your message and figure out how to truly connect with your customers.

If you need some inspiration, motivation and education on how to use research to strengthen your brand, start right here with this list or articles.

Is it time for the truth?

It’s risky to assume that you know everything about your customers or that your intuition is spot on. And in reality, your brand isn’t what YOU say it is, it’s what your customers say it is.That's why you should ask your target audience how they see your brand - after all, they're the ones you're trying to sell to, right? Keep reading…

Hit the emotional hot button for your brand

Understanding the true essence of your brand is essential to any strong marketing program. After all, you need to be able to understand your brand before you can figure out how to make it connect emotionally with your target audience. Unlike popular opinion, you don’t have to have a big brand and a big budget to cash in on the bottom-line value of emotional branding. Keep reading…

Boost your bottom line with consumer insight

Companies that take the time to ask their customers what they want and what they think are more successful. That’s because they understand what makes them relevant to their customers, how they add value and what brings their customers back again and again. Read more about how to use this type of research to grow your business...

Do you have the guts to listen to your customers?

Here at MindFire, we’re true believers in the power of research. It gives you specific insights you can use to perfect your messaging and refine your marketing program. But there’s one downside – you may not like what your customers tell you. Can you handle the truth? Keep reading…

At MindFire, we're such big believers in research that we've got our very own Research Arsonist on staff: the only and only Dr. Lynn Manternach. Give her a call if if you're ready to strengthen your brand by taking the guesswork out of marketing. You won't regret it! ;)