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Grill the Arsonist – Don F.
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Grill the Arsonist – Don F.

September 18, 2024 | Olivia Martinez

Don F. is sharing his insights that have shaped his approach to marketing and career in web development in the latest edition of Grill the Arsonist.

UTM tracking helps measure marketing ROI

Track advertising ROI with UTM links and conversion tracking

February 22, 2016 | Inga Rundquist

There’s a famous quote in the advertising world by John Wanamaker, the first retailer to place a full-page ad: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

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