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The smart marketer’s guide to using AI for social media

The smart marketer’s guide to using AI for social media

July 29, 2024 | Olivia Martinez

Artificial Intelligence (AI) has ushered in transformative change across the world. It’s reshaping how businesses operate, from personalized customer experiences to optimized supply chains, and from predictive maintenance to advanced healthcare diagnostics. One area where AI has made a significant impact is in marketing, specifically social media. AI is reshaping social media in four main […]

Have you been influenced by a “de-influencer”?

April 24, 2024 | Karina Huaracha

This is no small trend! “De-influencers” are steering their audiences away from overpriced, ineffective products and are instead guiding them to buy nothing or find a “dupe,” a similar, more affordable version.

Facebook Hacks – 6 ways to prepare yourself and mitigate risks

July 11, 2023 | Inga Rundquist

It’s Monday morning. You open your organization’s Facebook page and discover there’s a post you don’t recognize and didn’t publish. You try to remove it and realize your administrative rights have been revoked. It gets worse – you see there’s an ad running from your page, and your credit card is racking up the charges.

Olivia bio details

Grill the Arsonist – Olivia M.

August 29, 2022 | MindFire Team

MindFire welcomed some brand-new faces in 2022, so it’s time for another edition of “Grill the Arsonist.” Social Media Arsonist Olivia Martinez joined the team in March. “Liv” (as we like to call her) earned her bachelor’s and master’s in communication from Western Illinois University.

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How to stay true to your brand during a world crisis

April 14, 2020 | Erik Meade

It’s a scary time – not only for our health and well-being, but for businesses too. We know many businesses are wondering how to proceed. And as brand experts, we’re firm believers that a strong brand is even more important during a crisis.

Dealing with jerks, bullies and trolls on social media

April 29, 2019 | Inga Rundquist

Online jerks, bullies and trolls are everywhere. We recently covered simple approaches for community managers to deal with trolls with the goal to reduce the anxiety that comes with trying to figure out how to handle mean comments on a brand platform.

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