Grill the Arsonist: Inga

May 31, 2018 | MindFire Team

We’re turning the tables… for this installment of “Grill the Arsonist,” the interview-er is now the interview-ee! Let's see what she had to say...

How to create a positive ad experience

April 10, 2018 | James Patrick Schmidt

As a media buyer, I’m constantly evaluating and re-evaluating media outlets for reach, frequency, impressions and engagement. This type of analysis is important when making decisions about where to spend your ad dollars – but it’s not the only thing you should think about when creating a media campaign...

Find your brand voice in 3 steps

January 16, 2018 | Caroline Schweitzer

Close your eyes and imagine your brand’s voice. What do you hear? If you’re not sure what you hear you should spend some time tending to the vocal box of your company’s voice.

Instagram Stories – what marketers need to know

November 28, 2017 | MindFire Team

The disappearing video and images that were made popular by Snapchat – and are now exploding on Instagram Stories – may disappear from your feed in 24 hours, but it looks like the medium warrants a more permanent spot in brands’ marketing mix.

So you think you need a new website…

October 30, 2017 | Caroline Schweitzer

While the chances are good that your website needs a fresh redesign (what? No one uses Flash anymore?), it could also indicate that your company’s overall branding and marketing efforts could use some attention, too.

Grill the Arsonist: Kyle

August 8, 2017 | MindFire Team

It’s that time again! This month we’re delving deeper into the mind of Kyle Krier, Design Arsonist and Co-owner at MindFire to see what gets him fired up.