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Should your brand be on TikTok?
Person holds phone with TikTok logo in front of face

Should your brand be on TikTok?

August 5, 2021 | MindFire Team

TikTok is an iOS and Android app that can be used to film, edit and share videos that are three minutes or less. We take a deep dive into TIkTok and share some considerations on whether your brand should join. 

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The cookie-less future and what it means for your business

July 22, 2021 | Tony Nagy

Prompted by increased user privacy concerns, third-party cookies will be blocked by Google on its Chrome browser sometime in 2023. We dive into what this means for your organization's marketing efforts. 

Stir Crazy direct mail piece shown with wooden spoon

Why direct mail still works

June 24, 2021 | Amy Behning

With emails, social media, online display ads and more, there are many options to target your audience online. This begs the question – what about good, old-fashioned mail?

Ben Franklin wearing a face covering

Marketing during a global crisis

March 29, 2021 | MindFire Team

About one year ago, our nation went into a lockdown to help slow the spread of COVID-19. While where we worked and how we worked changed dramatically, the need to quickly create good work did not. Now, we’re taking a look back and sharing our key learnings. 

empty trade show space with outlines of where people would have been

Trade shows in a COVID world: What to do now?

March 4, 2021 | Erik Meade

How do you manage the in-person trade shows during a pandemic? And how do you capture your audience's attention in a virtual trade show?

light the spark scholarship graphic with student standing beside it

We’re giving away three scholarships…

February 18, 2021 | Amy Behning

When we have a spark, we like to nurture it into a full-fledged fire. It’s why we established the MindFire Light the Spark Scholarship program for high school seniors in Rock Island and Scott County who want to pursue a career in a creative field such as graphic design, copywriting, public relations, marketing and/or brand development.

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