Your personal brand can help boost your business brand

June 28, 2019 | Lynn Manternach, Ph.D.

Your personal brand has the potential to add value to your organization’s brand. In fact, there’s often a very fine line between a company’s brand and the personal brands of its leadership and team.

Should you be branding, marketing or advertising?

June 6, 2017 | Lynn Manternach, Ph.D.

The differences between branding, marketing and advertising can be confusing. The terms are increasingly used interchangeably, which only adds to the confusion. All three are important, but for different reasons. So what is the difference between branding, marketing and advertising?

It’s a matter of trust

April 18, 2017 | Lynn Manternach, Ph.D.

When a consumer buys a brand, it’s an act of trust. When you consistently deliver on your brand promise, you complete the circle of trust. It’s really that simple. If you don’t deliver on your promise, your customer won’t feel confident with your brand, and they won’t be a customer much longer.

Are your customers satisfied?

April 3, 2017 | Lynn Manternach, Ph.D.

How satisfied are your customers? Are they as satisfied with your product or service as they were at this time last year? How does your level of customer satisfaction compare with that of your top competitors?

What’s the most relevant brand in your life?

December 5, 2016 | Lynn Manternach, Ph.D.

Are there any brands you just can’t live without? Brands that make your world a better place because they seem to understand what you want and consistently deliver the experiences you crave?

Minimize the risk of rebranding

October 3, 2016 | Lynn Manternach, Ph.D.

Rebranding. Does that word make you a little anxious? If you’re thinking about evolving your company or organization’s brand you’re probably facing a variety of emotions, both positive and negative.