Does your brand need a podcast?

March 29, 2023 | MindFire Team

Podcasts open up opportunities for content creators to reach new audiences in a more intimate, long-format way. And it no longer requires access to expensive studio equipment. We take stock of the environment, considering reasons why you should and shouldn’t jump on the podcast bandwagon.

Evergreen content. Why you need it and why it’s beautiful.

July 25, 2018 | Caroline Schweitzer

In a world where Google is constantly updating its algorithm, competitors are outputting content and you’re growing weary of this seemingly never-ending content battle, what can you do? Enter “evergreen” content to save the day!