MindFire Communications, Inc.
Menu
Your bottom line depends on your brand

Your bottom line depends on your brand

February 23, 2024 | Amy Behning

If you want to build your bottom line, start with a brand assessment. Take stock of the three elements of a strong brand: audience understanding, messaging and visual identity.  

A strong brand leads to a fast (and fun!) partnership on breaking news

October 5, 2023 | MindFire Team

When a solid brand foundation is in place, it becomes much easier and more efficient to execute special campaigns and events for our clients, like the Quad Cities International Airport.

Does your brand need a podcast?

March 29, 2023 | MindFire Team

Podcasts open up opportunities for content creators to reach new audiences in a more intimate, long-format way. And it no longer requires access to expensive studio equipment. We take stock of the environment, considering reasons why you should and shouldn’t jump on the podcast bandwagon.

caroline alterbern, content marketing, blog articles, content marketing strategy, mindfire communications, content

Evergreen content. Why you need it and why it’s beautiful.

July 25, 2018 | Caroline Schweitzer

In a world where Google is constantly updating its algorithm, competitors are outputting content and you’re growing weary of this seemingly never-ending content battle, what can you do? Enter “evergreen” content to save the day!

The content marketing crusade – are you ready?

October 1, 2014 | MindFire Team

Content marketing is changing how consumers make buying decisions, how brands tell their stories and the way marketers execute marketing plans. If you haven’t dabbled in this form of marketing yet, it’s HIGH time. With a smart contenting marketing strategy, creating and distributing valuable content to attract your target audience will be effortless and more efficient.

Newsletter signup - flames Newsletter signup - envelope