How your brand serves as your best recruitment tool

March 19, 2024 | MindFire Team

Effective branding leads to consistent communications that engage your audience and stand out in the marketplace. But solidifying your brand (your reputation!) in the marketplace doesn’t end with reaching new customers. Just as people want to buy from people they like, they want to work for companies that align with their values, image and culture.

Your bottom line depends on your brand

February 23, 2024 | Amy Behning

If you want to build your bottom line, start with a brand assessment. Take stock of the three elements of a strong brand: audience understanding, messaging and visual identity.  

MindFire named one of the “Coolest Places to Work” in the Quad Cities

December 11, 2023 | MindFire Team

Cool workplace.  Fiery Creative. We like to think that’s what you get when the talents of our writers, creators, designers and brand arsonists are put to work for our clients.

Research-backed marketing: How good data drives good decisions

November 20, 2023 | Kristin Enright

Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.

A strong brand leads to a fast (and fun!) partnership on breaking news

October 5, 2023 | MindFire Team

When a solid brand foundation is in place, it becomes much easier and more efficient to execute special campaigns and events for our clients, like the Quad Cities International Airport.

5 keys to creating high quality content

September 18, 2023 | Kristin Stires

Understanding your brand gives you the opportunity to create authentic, high-quality content that resonates with your audience. That’s marketing gold!