Thinking
RK Dixon and MindFire blaze new trail for non-profit contest
For the first time since the contest’s inception, RK Dixon opened the MMNPRB contest to 80 counties across eastern Iowa, Illinois and southern Wisconsin simultaneously.
The MMNPRB contest, which was created by RK Dixon in 2006, provides non-profit organizations the chance to win an office technology makeover. “The value of this type of “feel good” marketing is almost immeasurable,” Erik Meade, director of client services for MindFire said. “Everyone wins in this program. RK Dixon’s brand is firmly positioned in a leadership role for making it happen, while the non-profits gain tremendous exposure for their causes in their communities.”
With 157 non-profits participating and more than 63,980 total online votes counted, this year’s winners include:
Peoria/Bloomington area:
- Hult Center for Health Education & Cancer Center for Healthy Living will receive the $15,000 grand prize office technology makeover.
- Holy Trinity Catholic School will receive a printer valued at $1,000.
- TAPS No-Kill Animal Shelter will receive a printer valued at $1,000.
Quad City area:
- Handicapped Development Center will receive a multi-function device valued at $10,000.
- Lourdes Catholic School will receive a printer valued at $1,000.
- Humility of Mary Shelter will receive a printer valued at $1,000.
Rockford area:
- Keep Northern IL Beautiful will receive a multi-function device valued at $5,000.
- GiGi’s Playhouse Rockford will receive a printer valued at $1,000.
- Sinnissippi Centers, Inc. will receive a printer valued at $1,000.
Springfield area:
- Catholic Charities of Coles, Douglas and Edgar Counties will receive a multi-function device valued at $5,000.
- Developmental Services Center will receive a printer valued at $1,000.
- Big Brothers Big Sisters of the Illinois Capital Region will receive a printer valued at $1,000.
