Selecting media metrics that matter
June 3, 2021 | James Patrick Schmidt
The trick with building a media plan, and a successful measurement plan to go with it, is to select the metrics that matter for your business before picking your ad placements.
Is your website secure?
May 12, 2021 | Tony Nagy
Attacks on web assets come from all angles, especially those we least expect. Your website is one of the main ways your audience interacts with your brand, which is why you should make web security a priority.
Marketing during a global crisis
March 29, 2021 | MindFire Team
About one year ago, our nation went into a lockdown to help slow the spread of COVID-19. While where we worked and how we worked changed dramatically, the need to quickly create good work did not. Now, we’re taking a look back and sharing our key learnings.
Trade shows in a COVID world: What to do now?
March 4, 2021 | Erik Meade
How do you manage the in-person trade shows during a pandemic? And how do you capture your audience's attention in a virtual trade show?
We’re giving away three scholarships…
February 18, 2021 | Amy Behning
When we have a spark, we like to nurture it into a full-fledged fire. It’s why we established the MindFire Light the Spark Scholarship program for high school seniors in Rock Island and Scott County who want to pursue a career in a creative field such as graphic design, copywriting, public relations, marketing and/or brand development.
8 Graphic design trends for 2021: Should you use them?
February 1, 2021 | Elliott Klauer
At the start of every year, we see a variety of design trends and predictions for the year ahead. Everyone makes their best guess as to what will be popular, and often, many of these well-informed predictions prove true. But should you use them?
