Grill the Arsonist – Brooke H.

October 20, 2022 | MindFire Team

Former St. Ambrose Bee turned Marketing Arsonist Brooke Hass keeps the MindFire team on task and on deadline. In this edition of Grill the Arsonist, she’s spilling how her college experience prepared her for a new role as project coordinator.

Instagram is all in on Reels – and you should be, too!

October 20, 2022 | MindFire Team

By leaning into Reels, you can work with the algorithm to build your brand, rather than fighting against it.

Grill the Arsonist – Olivia M.

August 29, 2022 | MindFire Team

MindFire welcomed some brand-new faces in 2022, so it’s time for another edition of “Grill the Arsonist.” Social Media Arsonist Olivia Martinez joined the team in March. “Liv” (as we like to call her) earned her bachelor’s and master’s in communication from Western Illinois University.

Three ways to make media pitches work

August 22, 2022 | MindFire Team

Make sure your story is the one that gets told by using best practices to secure your brand as a dependable source.

Understanding the benefits of survey research

March 18, 2022 | Kristin Enright

Surveys as a research tool help brands better understand their audience. Here are some helpful tips to get started!

Branding in the days of default distrust

March 5, 2022 | Amy Behning

While trust is in a state of crisis, consider these 3 ways brands can earn and keep trust for the betterment of all.