The brand bond

March 28, 2008 | Inga Rundquist

We all have relationships with brands. During branding workshops, I ask participants to name the brands they've encountered so far that day. Participants often mention some of the same brands: Starbucks, Crest, Apple, Dell, Toyota, BP, Google, and Pepsi.

Spending smart instead of spending big

January 28, 2008 | Inga Rundquist

Most marketers think their budget is too small - whether it's $50,000 or $50 million. No matter how much you have to spend on marketing, you need to make sure every cent counts.