Brand Trust

January 12, 2009 | Inga Rundquist

When most people think about building their company's brand they think about investing in marketing and advertising strategies. Typically the focus is on brand awareness and brand perception. That's a good start.

MindFire’s PR Checklist

December 18, 2008 | Inga Rundquist

Uncovering newsworthy story ideas is what sets your PR efforts on fire. But it's not always easy to recognize the newsworthy events going on in your world when you live and breathe them every day!

Strong connections are critical in a weak economy

October 28, 2008 | Inga Rundquist

Everywhere you turn these days, you hear dire warnings about the economy. If you advertise, your ad reps are warning you to resist the impulse to cut back on your advertising until the economy improves.

Focus on the customer’s experience to build your brand

October 18, 2008 | Inga Rundquist

There's been a powerful shift in control over the past eight years or so. Marketers used to be in control. They would shape advertising campaigns to influence how consumers viewed their products or services.

Getting it right

June 10, 2008 | Inga Rundquist

It's all about communicating the right message to the right person in the right place at the right time.

Inside out branding

May 5, 2008 | Inga Rundquist

Most companies have focused their attention on the most visible aspects of a brand: the logo and tagline, the carefully crafted advertising campaign, or the cool web site that was just launched. But, the brand is still about what's under the surface.