Has your brand adapted to the new marketing model?

April 23, 2009 | Lynn Manternach, Ph.D.

The traditional marketing and branding model is changing. The standard model was a "one-to-many" proposition, where you try to get your message to as many people as possible.

MindFire Measurable Marketing Manifesto

March 25, 2009 | Inga Rundquist

Unless your marketing dollars grow on trees, a big part of your job as a marketing professional is about validating your budget to your superiors - especially in an economy such as this one.

5 tips for successfully marketing to women

March 12, 2009 | Inga Rundquist

Did you know that 85% of all purchases are made by women? That doesn't mean you need to create a separate brand or marketing campaign to reach women. What you need is a smarter marketing strategy.

Five marketing mistakes you can’t afford to make

February 24, 2009 | Lynn Manternach, Ph.D.

As budgets tighten, some businesses are looking at ways to cut back on marketing. A better idea is to look at how to make your marketing work better. If you can find a more efficient approach, you may be able to trim your marketing budget.

Looking for ways to connect with your customers?

January 30, 2009 | Inga Rundquist

One of the most compelling aspects of marketing in the digital age is the ability to connect with your customers. Technology has made it possible to engage your audience and get them to interact with your brand in a very powerful way.

Brand Trust

January 12, 2009 | Inga Rundquist

When most people think about building their company's brand they think about investing in marketing and advertising strategies. Typically the focus is on brand awareness and brand perception. That's a good start.