Get creative juices flowing for campaigns that will generate buzz

August 6, 2009 | Inga Rundquist

We live in a buzz culture, where the best kind of exposure often comes from word of mouth. Word of mouth is the type of publicity that will fire up your sales and ignite brand recognition.

Your brand is what the consumer says it is

August 5, 2009 | Lynn Manternach, Ph.D.

When it comes to making decisions about which product or service to purchase, who do you trust? Newspaper articles? TV ads? Company web sites?

Brand equity is more important than ever

June 29, 2009 | Lynn Manternach, Ph.D.

The shaky economy has prompted consumers to make some tough purchasing decisions. But when it comes to brands consumers are loyal to, those decisions are pretty straightforward.

Avoid the most common branding mistakes

June 9, 2009 | Lynn Manternach, Ph.D.

A solid brand can be the difference between business success and failure - especially in this economy. A strong brand helps you stand out from your competitors, adds value to your product or services, and helps you connect with your consumers.

Branding during an economic downturn

June 1, 2009 | Inga Rundquist

A recent EquiTrend study by Harris Interactive revealed that when the goin' gets tough, consumers tighten their grip on brands they are loyal to, instead of gravitating towards the product with the lowest price.

Roast Pork: 7 Lessons in Crisis Communication

May 22, 2009 | Inga Rundquist

What the recent swine flu outbreak and the resulting pangs of the pork industry teach us, is that there is no substitute for careful listening and quick action. You can NEVER be too prepared when it comes to upholding your brand's reputation in the market