10 Marketing Resolutions for 2010

January 1, 2010 | Inga Rundquist

We're feeling a little uninspired by the invariable New Year's resolutions that are popping up these days. Lose weight. Quit smoking. Drink less. Sounds familiar, doesn't it?

The great debate: Happy Holidays or Merry Christmas?

December 6, 2009 | Inga Rundquist

Like fruitcake and ugly sweaters, it's becoming a tradition for many companies to wrangle over whether their seasonal messaging should include "Merry Christmas" or "Happy Holidays."

Boo! 13 Marketing tactics that are downright scary

October 26, 2009 | Inga Rundquist

In honor of Halloween, we've assembled some of the most spine-chilling, hair-raising, blood-curdling marketing tactics we've come across. Bottom line? This kind of marketing is scary. Scary, because of the damage this can do to a companies' brand.

What does your brand stand for?

September 25, 2009 | Lynn Manternach, Ph.D.

What does your company's brand stand for? If that's a hard question for you to answer, then your company doesn't have a focused brand.

5 Tips for successful key account mailings

September 18, 2009 | Inga Rundquist

One of the most challenging aspects of landing a new customer is getting their attention. Over the years of helping clients with this challenge, we've learned that one of the most effective ways to tackle this is to send an engaging key account mailing.

Big brands for small businesses

August 25, 2009 | Lynn Manternach, Ph.D.

A lot of people think branding is something for big companies. Something that requires a high-priced agency and a huge budget. Not so. Branding is not advertising. It's not a logo. It's strategy.