Media buying tips for midterm elections
May 4, 2010 | Inga Rundquist
You may not like what you're about to hear, but in just a few months our airwaves will once again be filled with countless political ads full of promises, finger pointing and baby holding.
5 tips to put the Web to work for you
April 8, 2010 | Inga Rundquist
In our digital world, online product reviews, forums, video demos, and instant price comparisons are only a click away. It's not surprising then, that very few of us are willing to fork over any cash before first conducting some online research.
Should your business be on Facebook?
March 29, 2010 | Lynn Manternach, Ph.D.
A local small-business owner recently asked me, "Do I need to be on Facebook?" Well, it depends. Nearly one out of five small business owners are actively using social media in their business.
Do you have the guts to listen to your customers?
March 8, 2010 | Inga Rundquist
Here at MindFire, we're true believers in the power of research. Nothing helps you focus your marketing like research does. It takes the guesswork out of your decisions and provides you with the insights needed to fine-tune your message.
Branding Trends for 2010
February 22, 2010 | Lynn Manternach, Ph.D.
The way consumers interact with media has created a paradigm shift for consumers. Now it's time for marketers to catch up. The economy has changed, the rules have changed, and consumer expectations have changed.
Be Mine – Customer retention and Cupid
February 8, 2010 | Inga Rundquist
If you think about it, Cupid is a pretty powerful little fellow. He can aim his bow and arrow at just about anyone and make them fall deeply in love. Don't you wish you could harness that power in your marketing efforts?
