Why your company needs a social media policy

September 14, 2010 | Inga Rundquist

Indulge us, if you will, with this little scenario: One morning you open your Outlook to find your inbox full of emails from friends, colleagues and clients who are shocked and outraged about a comment one of your employees made on an industry blog.

The pros and cons of online advertising

August 9, 2010 | Inga Rundquist

When banner ads were first introduced by Global Network Navigator in 1993, few people understood the impact this would have on the advertising industry. To sum things up - it was a preeeeetty big deal. Think wildfire on a desiccated prairie.

Non-profit Branding

July 12, 2010 | Lynn Manternach, Ph.D.

A strong brand is important if you're selling products or services. It's even more important if you're selling a mission. Every non-profit has a brand. It's the emotional connection you have with your audience. It's your story and how you tell it.

How does Google Caffeine impact your website?

June 29, 2010 | Inga Rundquist

Have you heard of Google Caffeine? We're not talking about a brand new premium coffee product that will power super geeks for hours at a time. No, Google Caffeine is the new search index that was launched by Google at the beginning of June.

Branding 101: Cover your brand touchpoints

June 11, 2010 | Inga Rundquist

Take a minute and think about all the different ways your brand interacts with your customers, prospects, suppliers and employees. Then, ask yourself, "Am I in control of these interactions?"

The best brands are simple

May 17, 2010 | Lynn Manternach, Ph.D.

The best brands are simple. Simple to articulate. Simple to understand. Simple brand ideas result in powerful and memorable branding that people immediately connect with. Those ideas have to make it clear that the brand is different and relevant to their