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Grill the Arsonist – Olivia M.
MindFire welcomed some brand-new faces in 2022, so it’s time for another edition of “Grill the Arsonist.” Social Media Arsonist Olivia Martinez joined the team in March. “Liv” (as we like to call her) earned her bachelor’s and master’s in communication from Western Illinois University.
Three ways to make media pitches work
Make sure your story is the one that gets told by using best practices to secure your brand as a dependable source.
Understanding the benefits of survey research
Surveys as a research tool help brands better understand their audience. Here are some helpful tips to get started!
Branding in the days of default distrust
While trust is in a state of crisis, consider these 3 ways brands can earn and keep trust for the betterment of all.
How to level up on YouTube
If a picture is worth 1,000 words, a video is worth many more. Here's how YouTube can help you grow your brand.
Grill the Arsonist – Amanda B.
Well folks, it’s about that time again for another edition of “Grill the Arsonist”! Next up is Amanda Bertolozzi.
Leveraging LinkedIn – what c-suite execs should know
Hey execs - are you spending time on LinkedIn? Here's how growing your presence can have a dramatic impact on your personal brand and business.
The importance of a campaign refresh…and how we do it
You’ve seen it before…that marketing campaign that’s run a little too long and has been promoted a little too often. Ad fatigue occurs when an audience sees ads so often that they become bored and stop paying attention. At MindFire, it’s our job to prevent ad fatigue by keeping campaigns fresh and exciting. Here are a few ways we get started.
Inside design: Putting a designer in the hot seat
Design Arsonist Andrea Manor is used to answering lots of questions about the design process. Check out her list of FAQ to learn more about the wonderful world of design!
Grill the Arsonist – Rachel B.
In this round of “Grill the Arsonist,” we’re putting Social Arsonist Rachel Bearinger in the hot seat. Rachel’s days are filled with managing online communities using our clients’ unique voices.
Get to know your audience
Your message and creative are what connects the dots between your business and your audience, and it all begins with a deeper understanding of who you’re talking to.
Should your brand be on TikTok?
TikTok is an iOS and Android app that can be used to film, edit and share videos that are three minutes or less. We take a deep dive into TIkTok and share some considerations on whether your brand should join.