Research-backed marketing: How good data drives good decisions

November 20, 2023 | Kristin Enright

Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.

A strong brand leads to a fast (and fun!) partnership on breaking news

October 5, 2023 | MindFire Team

When a solid brand foundation is in place, it becomes much easier and more efficient to execute special campaigns and events for our clients, like the Quad Cities International Airport.

5 keys to creating high quality content

September 18, 2023 | Kristin Stires

Understanding your brand gives you the opportunity to create authentic, high-quality content that resonates with your audience. That’s marketing gold!

Grill the Arsonist – Denise H.

August 22, 2023 | Inga Rundquist

Denise is our resident news junkie who left broadcast television and went to the dark side – public relations! She’s also a mom of two boys and enjoys being active in the Quad Cities community.

5 hot marketing tips you can implement today

August 8, 2023 | Inga Rundquist

While we’re huge advocates for creating actionable plans that are rooted in a solid strategy, we also realize that quick and simple changes can often make a pretty big impact.

Facebook Hacks – 6 ways to prepare yourself and mitigate risks

July 11, 2023 | Inga Rundquist

It’s Monday morning. You open your organization’s Facebook page and discover there’s a post you don’t recognize and didn’t publish. You try to remove it and realize your administrative rights have been revoked. It gets worse – you see there’s an ad running from your page, and your credit card is racking up the charges.