Marketing has changed. Have you?

August 15, 2011 | Lynn Manternach, Ph.D.

It used to be so easy. You build a great ad campaign. You figure out how to achieve the needed frequency and reach with the right mix of TV, radio, newspaper and/or outdoor. Then, you wait to see how it all works.

MindFire designs featured in book about labels and bottles of craft spirits industry

July 28, 2011 | Inga Rundquist

The steamin' hot Mississippi River Distilling Company bottle labels are heating up the pages of a brand new coffee table book called "Labels and Bottles of the Craft Spirit Industry."

6 tips to keep the agency/client flames burning

July 25, 2011 | Inga Rundquist

It's easy for a marketing director to fire an agency. It can be tempting to throw in the towel when you have your differences. But there are lessons to be learned and benefits to gain from successful long-term agency/client relationship.

MindFire voted Best PR/Advertising firm by readers of the Corridor Business Journal

July 12, 2011 | Inga Rundquist

The readers of the Corridor Business Journal have voted MindFire Communications as the Best PR/Advertising Firm in the region.

As an advertiser, are daily deal sites like Groupon really worth it?

June 27, 2011 | Inga Rundquist

More than likely, you're one of the millions of people who receive a daily Groupon email full of smokin' hot deals and discounts. From an advertising perspective - are social buying sites like Groupon or Living Social really worth it?

MindFire dispatches volunteer fire starters into communities

June 15, 2011 | Inga Rundquist

MindFire recently launched the MindFire Volunteer Department - a community outreach program that provides support for employees to donate time and effort to local non-profit organizations.