MindFire bottle designs win MicroLiquor Spirit awards

November 22, 2011 | Inga Rundquist

The searing hot bottle designs for Mississippi River Distilling Company have won yet another award by an industry organization.

Inform, inspire and motivate

November 7, 2011 | Lynn Manternach, Ph.D.

Your employees are your primary brand communicators. Do you know what they are communicating?

Content marketing – the art of communicating without selling

October 21, 2011 | Inga Rundquist

Content marketing is the art of communicating with your target audiences without selling. Yup, WITHOUT selling.

RK Dixon and MindFire blaze new trail for non-profit contest

September 28, 2011 | Inga Rundquist

The 6th annual office technology makeover was a blazin' success. For the first time since the contest's inception, RK Dixon opened the MMNPRB contest to 80 counties across eastern Iowa, Illinois and southern Wisconsin simultaneously.

Employee engagement is vital to a strong brand

September 20, 2011 | Lynn Manternach, Ph.D.

If employees don't understand and believe in your organization's brand, they can't deliver on the brand promise. And you can't deliver on the brand promise without their help.

Are you ready for real-time marketing?

August 30, 2011 | Inga Rundquist

Just recently, HARO founder and entrepreneur Peter Shankman, was boarding a flight to New York City after a long day of meetings. Shortly before shutting off his phone for the flight, he jokingly tweeted about how much he wished he could have Morton's ste