50 ways to measure marketing success
February 29, 2012 | Inga Rundquist
In marketing, defining success is a critical component to any campaign. And while it's easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day.
MindFire wins 20 awards at Cedar Rapids Iowa City ADDY awards gala, including Best of Show
February 27, 2012 | Inga Rundquist
It was a big night for MindFire at the annual American Advertising Federation Cedar Rapids Iowa City ADDY Awards Gala on Saturday.
Pinterest bursts into social media world, becomes top traffic driver for retailers
February 7, 2012 | Inga Rundquist
Pinterest was the 60th most-visited website in the US last month, with total visits growing from 10 million to 17 million since the start of the year.
We have a winner in the Tour de Koozie Part Deux contest!
January 6, 2012 | Inga Rundquist
After MUCH deliberation, we've picked the grand prize winner of the Tour de Koozie contest.
Is Social Media in your 2012 plan?
December 12, 2011 | Lynn Manternach, Ph.D.
Social media is not a fad. It's a significant shift in how consumers want to interact with companies and brands. A company's participation in social media - or lack of participation - sends a clear message to consumers about their willingness to connect.
9 useful tools to make content development easier
December 2, 2011 | Inga Rundquist
There are countless tools and websites out there that can make it much easier to pull together content in creative ways. We’ve pulled together some that we find particularly useful:
