American Bankers Association recognizes MidWestOne Bank’s campaign as hot!
September 3, 2012 | Inga Rundquist
MindFire work is featured in ABA Bank Marketing Magazine.
Branding vs. marketing
August 13, 2012 | Lynn Manternach, Ph.D.
What's the difference between branding and marketing? The answer is more than just a matter of semantics. Ultimately, it's a matter of your bottom line.
When it comes to service, perception is reality
July 17, 2012 | Lynn Manternach, Ph.D.
Providing great customer service is all about expectations - yours and theirs.
MindFire wins 13 awards at 2012 Dammies, including Best of Show
July 9, 2012 | Inga Rundquist
MindFire Communications had a top notch showing at the Design, Advertising, Marketing (DAM) Creative Club Awards last week.
Keeping it simple
June 19, 2012 | Lynn Manternach, Ph.D.
People see their lives as increasingly complicated. Brands that can position themselves as the simple alternative will have an edge on many levels.
What drives trust in your business?
June 15, 2012 | Inga Rundquist
Trust is the holy grail of building strong brands. It's the kindling that keeps the brand fire burning. So if harnessing trust is key to people buying, trying and paying more for products and services, how do businesses harness brand trust?
