Are you looking at your brand through your customer’s eyes?

November 21, 2012 | Inga Rundquist

Whether or not you get a chance at the new customer's business is determined by the strength of your brand and how it compares to the brand of others that are in consideration.

Do you think like a rock star?

November 13, 2012 | Lynn Manternach, Ph.D.

What's the difference between you and a rock star? It might be how you treat your customers.

4 things political campaign ads can teach us about marketing

October 24, 2012 | Inga Rundquist

Elections bring advertising - and especially TV spots - to the forefront, and we can learn a lot from them.

What’s your story?

October 22, 2012 | Lynn Manternach, Ph.D.

Your brand's story has the potential to be much more than just filler for your website's "About Us" page. It could be your most powerful marketing tool.

How human is your brand?

October 9, 2012 | Lynn Manternach, Ph.D.

One of the new mantras in marketing is "humanize the brand."

Word of mouth marketing has a whole new taste

September 9, 2012 | Inga Rundquist

People trust - and often base their buying decisions - on the product/service reviews they read online.