You are invited to the content marketing party

April 10, 2013 | Lynn Manternach, Ph.D.

You’ve probably heard content marketing is kind of a big deal. Everybody’s doing it. So, what exactly is it again?

Are you connecting your online and offline marketing?

March 20, 2013 | Inga Rundquist

All too often marketers get stuck creating distinct campaigns and content for print and digital without leveraging the power of both.

MindFire takes Best of Show at Cedar Rapids-Iowa City ADDY Awards 2 years in a row

March 5, 2013 | Inga Rundquist

MindFire was awarded with the coveted Best of Show award at the annual American Advertising Federation: Cedar Rapids-Iowa City ADDY Awards Gala last month.

Digital Brochures, eBrochures, Interactive Brochures – however you describe – is it a marketing technique that should be on your radar?

February 8, 2013 | Inga Rundquist

As we all know, people live the online life these days. They prefer to read news, shop and socialize online. So at MindFire, we’re always looking for ways to spark a connection with peoples’ lifestyles.

Now is the time to focus on your brand

January 16, 2013 | Lynn Manternach, Ph.D.

Is this the year you really get serious about building your brand?

The value of simplicity

December 10, 2012 | Lynn Manternach, Ph.D.

Consumers want simpler brand experiences now more than ever before.