Have you been influenced by a “de-influencer”?

April 24, 2024 | Karina Huaracha

This is no small trend! “De-influencers” are steering their audiences away from overpriced, ineffective products and are instead guiding them to buy nothing or find a “dupe,” a similar, more affordable version.

How your brand serves as your best recruitment tool

March 19, 2024 | MindFire Team

Effective branding leads to consistent communications that engage your audience and stand out in the marketplace. But solidifying your brand (your reputation!) in the marketplace doesn’t end with reaching new customers. Just as people want to buy from people they like, they want to work for companies that align with their values, image and culture.

Your bottom line depends on your brand

February 23, 2024 | Amy Behning

If you want to build your bottom line, start with a brand assessment. Take stock of the three elements of a strong brand: audience understanding, messaging and visual identity.  

Grill the Arsonist – Karina H.

February 8, 2024 | MindFire Team

Meet one of our Social Media Arsonists, Karina! The newest member of the MindFire team is in the hot seat to answer questions about social media trends, the trends that have GOT to go and her dream job!

Go for the bold: Creating the perfect campaign headline

January 22, 2024 | Caroline Schweitzer

Writing the perfect headline is a key part of creating a campaign that stands out and drives results –whether it’s purely a brand awareness campaign or you’re trying to generate leads or sales. Ensuring your campaign has a unique, memorable headline that commands attention is the first step in your audience taking a desired action.

MindFire named one of the “Coolest Places to Work” in the Quad Cities

December 11, 2023 | MindFire Team

Cool workplace.  Fiery Creative. We like to think that’s what you get when the talents of our writers, creators, designers and brand arsonists are put to work for our clients.