Big
Thinking

Understanding your brand gives you the opportunity to create authentic, high-quality content that resonates with your audience. That’s marketing gold!

Denise is our resident news junkie who left broadcast television and went to the dark side – public relations! She’s also a mom of two boys and enjoys being active in the Quad Cities community.

While we’re huge advocates for creating actionable plans that are rooted in a solid strategy, we also realize that quick and simple changes can often make a pretty big impact.

It’s Monday morning. You open your organization’s Facebook page and discover there’s a post you don’t recognize and didn’t publish. You try to remove it and realize your administrative rights have been revoked. It gets worse – you see there’s an ad running from your page, and your credit card is racking up the charges.

The MindFire team earned awards across several categories for work with our diverse clients, including four Awards of Excellence and one of the coveted Best of Category awards.

Podcasts open up opportunities for content creators to reach new audiences in a more intimate, long-format way. And it no longer requires access to expensive studio equipment. We take stock of the environment, considering reasons why you should and shouldn’t jump on the podcast bandwagon.

If you're like most marketers, January flew by and you're already knee-deep in driving implementation for the new year. Check out these five top trends to make sure your actions are hitting the mark.

As a Brand Arsonist, Chloe knows smart marketing strategies build brand loyalty. Chloe shares the source of her inspiration in this edition of “Grill the Arsonist.”

According to Meta, NPE is a new way for page admins to manage their professional presence by helping them build their brand, grow their audience and connect with followers.

Meet Mikayla, one of our Social Media Arsonists. From the coast of the Carolinas to the plains of Wyoming, this Florida native experiences life not only across the United States but also in the digital world. Hear how Mikayla stays in the know about the latest social trends.

Former St. Ambrose Bee turned Marketing Arsonist Brooke Hass keeps the MindFire team on task and on deadline. In this edition of Grill the Arsonist, she’s spilling how her college experience prepared her for a new role as project coordinator.

By leaning into Reels, you can work with the algorithm to build your brand, rather than fighting against it.