Are you putting yourself in your customer’s shoes?

April 25, 2014 | Inga Rundquist

We've got some questions for you...

Are you following these content marketing best practices?

February 26, 2014 | Kristin Stires

As the importance of content marketing continues to grow in 2014, marketers need to be smarter and more strategic about execution.

Relevance is defined by the consumer

February 21, 2014 | Lynn Manternach, Ph.D.

Effective content marketing drives consumer behavior by creating and distributing relevant, valuable content to attract and engage.

Are Super Bowl ads worth it?

January 27, 2014 | Inga Rundquist

What do you think? Is the mere talk value surrounding the Super Bowl ads justification enough for the hair-raising media buy?

Who do you love?

January 20, 2014 | Lynn Manternach, Ph.D.

According to recent research, you probably love The Walt Disney Company, Yahoo!, Google and Sony.

The art of real-time marketing

November 25, 2013 | Inga Rundquist

Real-time marketing, powered by social media and technology, has the potential to take messaging to a whole new level.