The benefits of a brand style guide

July 22, 2014 | Lynn Manternach, Ph.D.

Maintaining brand consistency is not easy. It doesn’t matter whether your company is a startup with just one employee or a corporate giant; you need a set of branding guidelines and rules to maintain a consistent identity.

Mobile email marketing: flirting with the tipping point

July 7, 2014 | Kristin Stires

The Radicati Group reports approximately 182.9 billion emails were sent worldwide each day in 2013. Yep, that’s billion with a “b.”

What’s your one thing?

June 9, 2014 | Lynn Manternach, Ph.D.

Your share of brand space in the customer’s mind gets boiled down to one thing. Seriously – just one.

Are you ready for the Internet of Things?

May 27, 2014 | Inga Rundquist

Pew respondents painted a pretty interesting picture of how the Internet of Things will evolve in the next 11 years ...

CBJ to MindFire: you’re growing – fast!

May 20, 2014 | Inga Rundquist

MindFire Communications named to CBJ list for third time in 4 years.

Boost your bottom line with customer insight

May 15, 2014 | Lynn Manternach, Ph.D.

Understanding customers isn’t just about improving the effectiveness of marketing activities. It should be about gathering the market intelligence needed to improve business activities across the board.