Are you using curiosity to drive brand engagement?
November 12, 2014 | MindFire Team
Why do we get hooked so easily by questions? We see headlines like, “What does your eye color say about you?” and instantly feel the need to click to learn more. The answer: Curiosity! Once piqued, it becomes a relentless force that must be satisfied. A natural instinct that stimulates and drives behavior and relationships. […]
It’s a visual world. Show your story.
October 27, 2014 | Lynn Manternach, Ph.D.
Visual storytelling has been with us since the days of cave drawings, and it’s not going away. The platforms evolve over time, but the power of visuals to engage, inform and motivate remains constant. Are you using visual content in your marketing efforts? I’m talking about photos, infographics, graphs and charts, cartoons and comics, maps, videos and more. This is the content consumers are craving, consuming and sharing.
The content marketing crusade – are you ready?
October 1, 2014 | MindFire Team
Content marketing is changing how consumers make buying decisions, how brands tell their stories and the way marketers execute marketing plans. If you haven’t dabbled in this form of marketing yet, it’s HIGH time. With a smart contenting marketing strategy, creating and distributing valuable content to attract your target audience will be effortless and more efficient.
MindFire named to Inc. magazine’s 500|5000 Fastest Growing Companies for second time
August 22, 2014 | Inga Rundquist
For the second time in two years, Inc.magazine has named MindFire Communications one of the fastest-growing privately-held companies in America.
Is it time for the truth?
August 11, 2014 | Lynn Manternach, Ph.D.
Your brand isn’t what you say it is. It’s what your customers say it is. You need to hear the truth from them. It’s risky to assume that you know everything about your customers or that your intuition is spot on.
7 hot Twitter tips you can implement today
August 8, 2014 | MindFire Team
The idea of Twitter probably sounded far-fetched and a little insane when its founders pitched the website, but as of 2014 there are 271 million monthly active users. So, how can your business create a Twitter presence that is responsive, engaging and brand worthy? We‘ve got 7 tips for you.
