What do Facebook “reactions” mean for marketers?
February 24, 2016 | Inga Rundquist
This feature also unlocks a big opportunity to not only understand what consumers are feeling, but why they are feeling it.
Track advertising ROI with UTM links and conversion tracking
February 22, 2016 | Inga Rundquist
There’s a famous quote in the advertising world by John Wanamaker, the first retailer to place a full-page ad: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Remember – your audience thinks in a blink
February 8, 2016 | Inga Rundquist
If you’ve been around any of us long enough – especially the lovely Amy Behning – you’ve probably heard us say, ”Audiences think in a blink.”
Make 2016 the year you push your marketing to the next level
January 4, 2016 | Inga Rundquist
Whether it’s personal or professional, a long list of resolutions can be hard to sustain come February or March (…or maybe even the middle of January?) But a simple little mantra – a guiding light – that’s something we can embrace whole heartedly.
Branding comes before marketing
December 29, 2015 | Lynn Manternach, Ph.D.
Sometimes it’s difficult to tell the difference between branding and marketing. The terms are increasingly used interchangeably, which only adds to the confusion. Both are important, but for different reasons. So what is the difference between branding and marketing?
Grill the Arsonist: Meet Tony
December 16, 2015 | MindFire Team
Digital Arsonist Tony Nagy has been lighting fires at MindFire for three years! He is a veteran programmer, with an enthusiasm and talent for turning pages of coding into powerful and effective marketing tools.
