Is it time to get snappin’? How to figure out if your brand should be on Snapchat

May 9, 2016 | MindFire Team

Snapchat is different from other social media platforms because the app most accurately allows users to share real life experiences.

Confirmation bias in branding – did this prove what you already knew?

April 18, 2016 | Inga Rundquist

"Confirmation bias” results in some very real challenges for marketers – but it also presents an interesting opportunity in how you position your brand with your target audience.

Be more human

April 6, 2016 | Inga Rundquist

When it comes down to it, all marketing programs are ultimately geared towards people, or consumers, or target audiences…or whatever you want to call them. And in today’s marketing landscape, it pays off to keep that in mind.

Strong brands start from the inside

March 24, 2016 | MindFire Team

Sadly, whether it’s my piano skills or your branding, you can’t just tell people what to think. People are smart. And cynical.

Grill the Arsonist: Meet Dre

March 7, 2016 | MindFire Team

For this edition of “Grill the Arsonist” we’re venturing into the creative realm and talking to the one and only Dre Manor!

MindFire wins 8 American Advertising Awards

March 4, 2016 | MindFire Team

MindFire Communications had a smokin’ hot night at the 48th Annual American Advertising Awards in Iowa City on February 27. The gang of Arsonists took home five Gold awards, one Silver award and Judge’s Choice.