The emotional stages of getting your marketing budget approved – a GIF guide
October 17, 2016 | Inga Rundquist
It’s budgeting season – a time that makes us marketers buzz with excitement at the prospect of bigger and better marketing initiatives while simultaneously cringing in fear of endless meetings and “but-it’s-worth-it” conversations. Amiright?
Minimize the risk of rebranding
October 3, 2016 | Lynn Manternach, Ph.D.
Rebranding. Does that word make you a little anxious? If you’re thinking about evolving your company or organization’s brand you’re probably facing a variety of emotions, both positive and negative.
The best brands are simple: Revisited
September 19, 2016 | Lynn Manternach, Ph.D.
Simple brand ideas result in powerful and memorable branding that people immediately connect with. Those ideas have to make it clear that the brand is different and relevant to their needs.
Grill the Arsonist: Meet Kristin
September 6, 2016 | MindFire Team
We convinced Kristin she was destined to become an Arsonist about three years ago. Shortly after, she and her husband packed their bags, loaded up their two fur babies and headed to the Quad Cities!
Leslie Jones and the story of NBC’s real-time marketing success
August 22, 2016 | Inga Rundquist
In today’s digital branding world, speed and agility are decisive competitive advantages. Being able to recognize a marketing opportunity and being able to act on that opportunity quickly can become a game changer for your brand.
MindFire makes Inc. 5000 list for 4th time
August 17, 2016 | Inga Rundquist
For the 4th year in a row, MindFire Communications has been listed on the Inc. 5000 list of the fastest-growing private companies in America.
