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It used to be so easy. You build a great ad campaign. You figure out how to achieve the needed frequency and reach with the right mix of TV, radio, newspaper and/or outdoor. Then, you wait to see how it all works.

The steamin' hot Mississippi River Distilling Company bottle labels are heating up the pages of a brand new coffee table book called "Labels and Bottles of the Craft Spirit Industry."

It's easy for a marketing director to fire an agency. It can be tempting to throw in the towel when you have your differences. But there are lessons to be learned and benefits to gain from successful long-term agency/client relationship.

The readers of the Corridor Business Journal have voted MindFire Communications as the Best PR/Advertising Firm in the region.

More than likely, you're one of the millions of people who receive a daily Groupon email full of smokin' hot deals and discounts. From an advertising perspective - are social buying sites like Groupon or Living Social really worth it?

MindFire recently launched the MindFire Volunteer Department - a community outreach program that provides support for employees to donate time and effort to local non-profit organizations.

The hot topic among many marketers these days are QR codes, or quick response codes. In a relatively short time span, they've leapt onto the marketing scene and, as recent stats suggest, they're starting to catch on.

MindFire Communications has been recognized as one of the Cedar Rapids/Iowa City Corridor's 20 Fastest Growing Companies by the Corridor Business Journal.

As a small business owner, it can be hard to decide how to prioritize your efforts when it comes to branding and marketing. Much of your time and energy is focused on your product or service, your cash flow, and where you will find your next customer.

A smokin' hot design project from MindFire Communications is heating up the pages of the Lovely Package design blog.

Chances are you've probably heard that Facebook recently underwent another Facelift. And while some of the previous modifying, updating and sculpting over at Facebook have gone undetected, this change has turned more than just a few heads.

MindFire Communications recently received its accreditation by the Better Business Bureau (BBB).