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Design lingo: the 12 most commonly used graphic design terms, defined.
Graphic design terminology can sometimes sound like it is a whole different language. To help you navigate this crazy talk, we've assembled a handy-dandy list of the 12 most commonly-used graphic design terms and their definitions in laymen's terms.
TED announces 2012 “Ads Worth Spreading” winners
Ads Worth Spreading is designed to recognize and reward innovation, ingenuity and intelligence in advertising - the ads that people want to see, and share with their friends.
50 ways to measure marketing success
In marketing, defining success is a critical component to any campaign. And while it's easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day.
MindFire wins 20 awards at Cedar Rapids Iowa City ADDY awards gala, including Best of Show
It was a big night for MindFire at the annual American Advertising Federation Cedar Rapids Iowa City ADDY Awards Gala on Saturday.
Pinterest bursts into social media world, becomes top traffic driver for retailers
Pinterest was the 60th most-visited website in the US last month, with total visits growing from 10 million to 17 million since the start of the year.
We have a winner in the Tour de Koozie Part Deux contest!
After MUCH deliberation, we've picked the grand prize winner of the Tour de Koozie contest.
Is Social Media in your 2012 plan?
Social media is not a fad. It's a significant shift in how consumers want to interact with companies and brands. A company's participation in social media - or lack of participation - sends a clear message to consumers about their willingness to connect.
9 useful tools to make content development easier
There are countless tools and websites out there that can make it much easier to pull together content in creative ways. We’ve pulled together some that we find particularly useful:
MindFire bottle designs win MicroLiquor Spirit awards
The searing hot bottle designs for Mississippi River Distilling Company have won yet another award by an industry organization.
Inform, inspire and motivate
Your employees are your primary brand communicators. Do you know what they are communicating?
Content marketing – the art of communicating without selling
Content marketing is the art of communicating with your target audiences without selling. Yup, WITHOUT selling.
RK Dixon and MindFire blaze new trail for non-profit contest
The 6th annual office technology makeover was a blazin' success. For the first time since the contest's inception, RK Dixon opened the MMNPRB contest to 80 counties across eastern Iowa, Illinois and southern Wisconsin simultaneously.