360° media: opening up possibility
March 20, 2017 | MindFire Team
As a marketer, there are a lot of ways to take advantage of this new technology. It helps to be inspired by what others are doing. Here are just a few.
MindFire recognized with 15 American Advertising Awards
February 27, 2017 | Inga Rundquist
Sparks flew at the 49th Annual American Advertising Awards in Cedar Rapids this weekend when MindFire was recognized with a total of 15 Addy awards. Awards included one judge’s choice, three best in category, six gold and five silver awards.
Making good TV commercials on a scrappy budget
February 8, 2017 | MindFire Team
If you’re annoyed by all the bad TV commercials out there, you should be. Just about everyone else is annoyed by them, too. Sadly, there’s probably no quicker way to lower brand perception than creating low-budget TV spots. When was the last time you hired a lawyer who had TV commercials? Yep, never.
The Good, the Bad and the Ugly – The effect of music
January 9, 2017 | MindFire Team
Music can create a powerful, nuanced emotional state. It can communicate feelings in a particular moment, the mood of a scene or the overall spot's tone. And it does it in a way that’s impossible with any other tools.
What’s the most relevant brand in your life?
December 5, 2016 | Lynn Manternach, Ph.D.
Are there any brands you just can’t live without? Brands that make your world a better place because they seem to understand what you want and consistently deliver the experiences you crave?
Grill the Arsonist: Meet Jennifer
November 7, 2016 | MindFire Team
This month we are grilling one of our newer Arsonists, Jennifer Sautter! Jen is a seasoned vet when it comes to agency work. She’s been in the field for many years and is a pro at identifying the marketing tactics to fire up your brand. Can she stand the heat to be grilled??