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What's the difference between branding and marketing? The answer is more than just a matter of semantics. Ultimately, it's a matter of your bottom line.

Providing great customer service is all about expectations - yours and theirs.

MindFire Communications had a top notch showing at the Design, Advertising, Marketing (DAM) Creative Club Awards last week.

People see their lives as increasingly complicated. Brands that can position themselves as the simple alternative will have an edge on many levels.

Trust is the holy grail of building strong brands. It's the kindling that keeps the brand fire burning. So if harnessing trust is key to people buying, trying and paying more for products and services, how do businesses harness brand trust?

Internal communications can be a challenge for growing companies. When businesses reach a certain size, it's not uncommon to run into communication roadblocks.

The Network: Young Professionals of the Quad Cities recently awarded MindFire with their annual Best Place to Work award.

The paper's annual award recognizes the region's fastest growing companies.

SoLoMo is the new retail frontier, requiring customer service in new channels. Instead of the actual physical location, retailers must now start paying a lot more attention to their digital footprint, too.

Chois Package highlights MindFire's Mississippi River Distilling Company bottle labels.

The Network: Young Professionals of the Quad-Cities will announce winner of the award at May 3rd event.

Have you heard of Hyundai's New Thinkers Index?