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Ads Worth Spreading is designed to recognize and reward innovation, ingenuity and intelligence in advertising - the ads that people want to see, and share with their friends.

In marketing, defining success is a critical component to any campaign. And while it's easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day.

It was a big night for MindFire at the annual American Advertising Federation Cedar Rapids Iowa City ADDY Awards Gala on Saturday.

Pinterest was the 60th most-visited website in the US last month, with total visits growing from 10 million to 17 million since the start of the year.

After MUCH deliberation, we've picked the grand prize winner of the Tour de Koozie contest.

Social media is not a fad. It's a significant shift in how consumers want to interact with companies and brands. A company's participation in social media - or lack of participation - sends a clear message to consumers about their willingness to connect.

There are countless tools and websites out there that can make it much easier to pull together content in creative ways. We’ve pulled together some that we find particularly useful:

The searing hot bottle designs for Mississippi River Distilling Company have won yet another award by an industry organization.

Your employees are your primary brand communicators. Do you know what they are communicating?

Content marketing is the art of communicating with your target audiences without selling. Yup, WITHOUT selling.

The 6th annual office technology makeover was a blazin' success. For the first time since the contest's inception, RK Dixon opened the MMNPRB contest to 80 counties across eastern Iowa, Illinois and southern Wisconsin simultaneously.

If employees don't understand and believe in your organization's brand, they can't deliver on the brand promise. And you can't deliver on the brand promise without their help.