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Thinking
50 ways to measure marketing success
In marketing, defining success is a critical component to any campaign. And while it's easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day.
MindFire wins 20 awards at Cedar Rapids Iowa City ADDY awards gala, including Best of Show
It was a big night for MindFire at the annual American Advertising Federation Cedar Rapids Iowa City ADDY Awards Gala on Saturday.
Pinterest bursts into social media world, becomes top traffic driver for retailers
Pinterest was the 60th most-visited website in the US last month, with total visits growing from 10 million to 17 million since the start of the year.
We have a winner in the Tour de Koozie Part Deux contest!
After MUCH deliberation, we've picked the grand prize winner of the Tour de Koozie contest.
Is Social Media in your 2012 plan?
Social media is not a fad. It's a significant shift in how consumers want to interact with companies and brands. A company's participation in social media - or lack of participation - sends a clear message to consumers about their willingness to connect.
9 useful tools to make content development easier
There are countless tools and websites out there that can make it much easier to pull together content in creative ways. We’ve pulled together some that we find particularly useful:
MindFire bottle designs win MicroLiquor Spirit awards
The searing hot bottle designs for Mississippi River Distilling Company have won yet another award by an industry organization.
Inform, inspire and motivate
Your employees are your primary brand communicators. Do you know what they are communicating?
Content marketing – the art of communicating without selling
Content marketing is the art of communicating with your target audiences without selling. Yup, WITHOUT selling.
RK Dixon and MindFire blaze new trail for non-profit contest
The 6th annual office technology makeover was a blazin' success. For the first time since the contest's inception, RK Dixon opened the MMNPRB contest to 80 counties across eastern Iowa, Illinois and southern Wisconsin simultaneously.
Employee engagement is vital to a strong brand
If employees don't understand and believe in your organization's brand, they can't deliver on the brand promise. And you can't deliver on the brand promise without their help.
Are you ready for real-time marketing?
Just recently, HARO founder and entrepreneur Peter Shankman, was boarding a flight to New York City after a long day of meetings. Shortly before shutting off his phone for the flight, he jokingly tweeted about how much he wished he could have Morton's ste