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360° media: opening up possibility
360 degree video, 360 degree media, mindfire communications, chris stoltz

360° media: opening up possibility

March 20, 2017 | MindFire Team

As a marketer, there are a lot of ways to take advantage of this new technology. It helps to be inspired by what others are doing. Here are just a few.

MindFire communications, le claire, branding agency, addy awards, american advertising federation

MindFire recognized with 15 American Advertising Awards

February 27, 2017 | Inga Rundquist

Sparks flew at the 49th Annual American Advertising Awards in Cedar Rapids this weekend when MindFire was recognized with a total of 15 Addy awards. Awards included one judge’s choice, three best in category, six gold and five silver awards.

tv spots, mindfire communications, tv commercials, tv spots, ASAC, chris stoltz

Making good TV commercials on a scrappy budget

February 8, 2017 | MindFire Team

If you’re annoyed by all the bad TV commercials out there, you should be. Just about everyone else is annoyed by them, too. Sadly, there’s probably no quicker way to lower brand perception than creating low-budget TV spots. When was the last time you hired a lawyer who had TV commercials? Yep, never.

music, tv commercials, google, underarmour, university of phoenix, chris stoltz

The Good, the Bad and the Ugly – The effect of music

January 9, 2017 | MindFire Team

Music can create a powerful, nuanced emotional state. It can communicate feelings in a particular moment, the mood of a scene or the overall spot's tone. And it does it in a way that’s impossible with any other tools.

lynn manternach, brand development, prophet

What’s the most relevant brand in your life?

December 5, 2016 | Lynn Manternach, Ph.D.

Are there any brands you just can’t live without? Brands that make your world a better place because they seem to understand what you want and consistently deliver the experiences you crave?

MindFire Communications, Jennifer Sautter

Grill the Arsonist: Meet Jennifer

November 7, 2016 | MindFire Team

This month we are grilling one of our newer Arsonists, Jennifer Sautter! Jen is a seasoned vet when it comes to agency work. She’s been in the field for many years and is a pro at identifying the marketing tactics to fire up your brand. Can she stand the heat to be grilled??

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